Learn from the Best at Sheppard Method Pilates
Westwood’ Pilates team at Sheppard Method Pilates understands the importance of building a thriving, growing Pilates clientele. Without our clients, we would not be who we are and where we are today. Our clients are what makes our studio special, and their value is immeasurable. With that in mind, we know that when you are just starting, you may wonder how to get started building a client base.
Building and retaining a clientele as a new Pilates instructor may seem daunting, but there are plenty of tried-and-true guidelines that can help you through. If you are new to Pilates, let our Westwood Pilates instructors at Sheppard Method Pilates help you get started. You never know; one class may lead to a lifetime of Pilates or even your next career.
Contact Sheppard Method Pilates to discuss how Pilates can be a wonderful addition to your exercise regimen and maybe, become a career in your future.
8 Ways to Build Your Pilates Clientele
- Welcome your clientele as they come in the door. Use clients’ names if you know them and use your name to solidify the connection. Be early and ready to greet clients on time. Staying present as your clients get settled expresses your interest in their being there for your class.
- As questions to gauge: how your clients are feeling, their level of experience, their strengths, and their goals in practicing Pilates. The more you know about their current fitness level and body mobility, the better able to guide your clients with beneficial movements.
- Share your knowledge and give appropriate advice. Remember, you are the expert. Your clients attend your class because they need your guidance. Give short, simple, easy-to-understand insight into what they may feel in their body with the exercises and offer the benefits of continuing the practice of Pilates as they progress.
- Make newcomers feel welcome and invited. They may be nervous and shy, unsure if they will return after their first class. Encourage and make them feel comfortable, providing advice as they move and helping them to notice where the exercises target muscles. Feeling the movements will help them connect your guidance with what they feel when they finish the class.
- Communicate the purpose behind the exercises to build rapport, demonstrate knowledge, and explain the benefits of each exercise. Knowing the purpose of each movement gives value to the practice, which is crucial in linking value to cost.
- Manage client expectations. Title your classes appropriately so that clients know what they signed up for, indicating how difficult, easy, gentle, relaxing, or upbeat the class will be. Managing and meeting expectations are important for client retention and when it comes to how your clients share the word about your teaching style.
- Keep your existing clients. Your client retention is crucial because loyal clients are your best marketers. Make sure loyal clients feel recognized, valued, and cared for so that they want to share you with friends and family.
- Make sure that you are searchable. Your Google and search engine presence, as well as your social media presence, is an integral part of building clientele. You are your brand, and you should be recognizable when a person is searching for a new teacher online. Make sure you have an online presence that represents what you want your clients to see.
Take Your Pilates Practice to a New Level
Whether you are an existing Pilates instructor, a seasoned practitioner of the exercises, or a new student looking to learn, there is something for you at Sheppard Method Pilates. We offer classes for all levels and opportunities to practice on the mat or one of our Cadillacs or Reformers. Don’t let anything hold you back. Our team of Westwood Pilates instructors at Sheppard Method Pilates can help bring out your confidence and are happy to offer advice for any questions you have.
Call Sheppard Method Pilates in Westwood to schedule a class with our instructors today.